Mahindra launches its new SUV, the XUV500

 

Chennai, Sep.30: Mahindra & Mahindra Ltd. (M&M), a part of the US $12.5 billion Mahindra Group, unveiled the eagerly awaited Mahindra XUV500 at Chennai. Designed and developed in-house by Mahindra, the XUV500 is Mahindra’s first global SUV platform, with significant inputs in styling and development from customers across the globe. Available at Mahindra dealerships in Mumbai, Delhi, Pune, Bangalore and Chennai from October 1st 2011, the XUV500 price range starts at ex-showroom Chennai - Rs.10.96 Lacs for the W6 model, Rs.12.13 Lacs for the W8 2WD model and Rs.13.07 Lacs for the W8 All Wheel Drive (AWD) model.

Speaking on the occasion, Dr Pawan Goenka, President, Automotive & Farm Equipment Sector, Mahindra & Mahindra said, “The launch of our first global SUV platform, the XUV500, is another proud moment in our automotive journey. For the Mahindra Group, the XUV500 represents ‘Rise’ in action as the team deployed alternative thinking to deliver a high level of technology and performance at an unbeatable price. 

Arun Malhotra, Sr Vice President – Sales & Customer Care, Automotive Sector, Mahindra & Mahindra Ltd. while speaking at the launch mentioned, “The XUV500 is our first global SUV that has been completely designed and developed around the global customer, with extensive product validation and testing done across Europe, Australia, South Africa, and India. The Mahindra XUV500 offers benefits such as aspirational styling, a product filled with technological advances, advanced safety features, comfort and convenience, etc. hitherto seen only in hi-end SUVs. All this and much more at an unbeatable price, which makes this product nothing less than a category creator.”